The cost of an insurance policy should never be the only factor in your decision-making process because we all know, you get what you pay for. No matter what your purchasing, the price is always a factor, but it should never be the only factor, especially when you’re purchasing an insurance policy. Price is important but it’s not nearly as important as the coverage that you are purchasing to protect yourself and your business. The problem with only considering cost is this, your insurance doesn’t matter until you really need it, and then you get what you pay for. Everyone wants a lower premium until it’s time to file a claim.